[PConline Information] On April 2, 2018, at the 7th Global Game Conference of GMGC Beijing 2018, the reporter had the honor to interview Nie Song, General Manager of Huawei Consumer Internet Solutions. What value will AI, 5G, blockchain and other technologies of game innovation elements bring to innovators?

Nie Song, General Manager of Huawei Consumer Internet Solutions

For game innovation, Nie Song particularly emphasized the importance of the "black land" of technology: the popularity of stand-alone minesweeper games is supported by Intel CPU and Windows operating systems; the maturity of PC interconnection, offline payment and IDC technology makes the game " The era of "Legends" is coming; behind the 218.9 billion yuan revenue of Chinese games in 2017 is the maturity of 4G, Wifi networks, mobile payments, smartphones and cloud computing. In 2018, the popularity of 5G, blockchain, AI, and AR/VR will bring multi-dimensional innovations in gameplay, services and scenarios to the game industry.

In this regard, Nie Song first said that in terms of game solutions, HUAWEI CLOUD does not make game products, does not compete with game companies for profits, and insists on being the engine and productivity of game companies. Huawei cloud gaming solutions have built capabilities for the entire industry chain, including game R&D, game deployment, game operation, and game innovation. In the future, HUAWEI CLOUD will focus on several major directions in the game industry:

The first is the infrastructure level. In the past few years, the most used product in the game industry is the cloud host virtual machine. Huawei cloud host has excellent performance.

Second, in terms of cloud container products, because containers are of great significance to game deployment, they can support the evolution of game product architecture. By using containers, game companies can increase the elasticity of server deployment by more than 10 times, reduce the time of expansion zone servers to minutes, and reduce overall operating costs by more than 50%.

Third, in terms of AI capabilities, Huawei, as a company with chip-level R&D in the "cloud + terminal" terminal in the industry, can perform face recognition on the terminal side; big data analysis, video analysis, and visual cognition can be performed on the cloud. ; At the bottom layer of the architecture, HUAWEI CLOUD uses hardware such as Atlas, GPU, and FPGA to customize computing power for AI, so that it can meet the needs of game companies in terms of performance and latency.

Fourth, Huawei's cloud games have realized the ability to watch and play. The game is free from modification, and multiple users play live games together, which greatly improves the customer experience.

Fifth, at the blockchain level, Huawei can deploy a complete blockchain system within ten minutes, with a computing power of up to 2,000 TPS per second, easily helping game customers to freely exchange different game items.

Finally, Nie Song emphasized the advantages of Huawei terminals: more than 300 million registered mobile phone users, more than 370,000 users of Huawei Developer Alliance, 45 billion+ downloads in the application market and 100+ services of Huawei Cloud. At this conference, Huawei also released a device-cloud joint plan with the consumer cloud. Registered and certified consumer cloud developers can receive a device-cloud collaboration package. In the future, Huawei cloud will also launch the device-cloud collaboration package. Bigger and better support programs.

As the scale of game users gradually shifts from the incremental market to the stock market, the game market is shifting from buying the number of users to the pursuit of the ultimate experience. With the "black land" where Huawei builds a smart world as fertile ground, what changes will China's game market innovation see in 2018? ,let us wait and see!